acrylic LED letterLas Vegas The StripESF 50th anniversary

the president's editorial

Dear colleagues in the signage industry

Another year is drawing to a close. Was 2016 a successful year? Without a doubt, there have been much better years for the branch, but those years are well in the past.

In 2016 the signage industry profited once again from the general upward trend in trade contracts as well as from the positive boom in the commercial building sector. Large orders were more or less a rarity on the market but the somehow the continuity of order placement in most countries was predictable and obviously sufficient. All in all, the year somehow managed to end on a balanced note for most of your members. But some countries still suffer from their poor economy again.

However, the branch shall not relax. It is imperative to secure the future of our businesses as the global competition is ready and waiting at the door. It is important to emphasize our strengths in quality and intrinsic value of our products in the face of low-price competition. This is the only way the branch can survive. Initial signs of comprehension can be noticed when dealing with your clients, let’s seize this opportunity.

The fact that the European Sign Federation is supporting the introduction of EU standards for signage systems is a superb support. I regard this as an excellent opportunity to focus on the topics of quality and sustainability of our products. It is important that responsibility and knowledge regarding our products are re-established in production companies.

On behalf of the Board, and the chairs of our project groups, I would like to wish you, your families and staff members and each one of us a reflective festive season and a successful 2017.

I look forward to seeing you in Budapest in April 2017.

Yours sincerely

Hans Joachim Kremser
President of the European Sign Federation